Keychoice is the insurance distribution group owned by SSP, and its products are exclusively available on SSP's technology platforms. Member brokers are able to win in the market through access to better and more competitive products, making them an attractive distribution channel for insurers. The insurers who partner with Keychoice also access unique data and intelligence that enables them to accurately target growth. Membership now extends to over 400 members, who control in excess of £1.56bn GWP. Based on our view of the market, Keychoice brokers grew their total GWP by more than 7% during a tough trading period.