koolgirlposse Inc. is a New York City-based design consultancy dedicated to partnering with its clients to create successful graphic branding strategies. We believe the most powerful tool to driving how an audience positively experiences a brand is through delight. This sense of delight occurs when design touches its audience and evokes a smile, a sure sign of having left a marked impression in their hearts and minds. We create this emotional connection by understanding our clients, their products, and who their desired audience is. Equipped with this background research, we take an explorative design journey to determine the most relevant design solution, weaving messaging with visual elements in a skillful orchestration of color, pattern, typography, logo development, imagery and tactility.