Sales, Solvency and SurvivalThree words that every business has to focus on, no matter how big or how small."Sales" is what we spend most of our waking life thinking about. How do I get more? How do I make them more profitable? How do I stop our competitors getting them? How can I get theirs?"Solvency" is what causes most of our sleepless nights. How do I finance that new branch? How do I pay the wages this week? How do bank managers think? Do they think??"Survival" is what we are in business for. To build something that is sustainable, perhaps for our kids, our retirement or even just our sense of achievement.We also tend to focus on those three words in that order as well. And that is why so many new businesses fail in the first few years and why so many established businesses fail when they try to expand.Whether you are a new business starting up or an established business looking to expand, you need to address those three areas in REVERSE order