In 2005, a man named Hosam decided to start a furniture factory in his hometown.He had always been passionate about woodworking and had worked in the industry for many years. He wanted to build a business that he could pass down to his children and create a lasting legacy for his family.Hosam poured his heart and soul into the business and worked tirelessly to build a reputation for quality and craftsmanship. He became known in the local community as a master craftsman and his furniture was highly sought after.Years went by and Hosam's business continued to grow steadily, but it wasn't until his son, Saif, came up with an idea that the business truly took off. In 2015-2016, Saif suggested that the business start using social media to promote their products and reach a wider audience.The decision to go online proved to be a game-changer for the business. They started receiving more inquiries and orders than ever before, and they found that social media was a powerful tool for building brand awareness and creating a loyal following.In addition to their local customers, the business started to receive orders from online companies who were interested in their high-quality products. These online companies saw the value in partnering with a family business that had a reputation for quality and craftsmanship, and they knew that they could trust these family business to deliver.In 2022, the factory made a big leap forward by starting to export their products to KSA and UAE. This was a major milestone for the business and it opened up new opportunities for growth. The team was proud to see their products being appreciated by customers in other countries and they were excited about the possibilities for the future.