Most business owners and leaders are too close to the business to clearly communicate what they do, or even what they offer. This can be detrimental to the growth of a business. If you can't clearly communicate what you offer, why your customer should care, and how to purchase, you are losing money. That is why Riches Consulting utilizes StoryBrand while working with our clients. The StoryBrand framework helps companies understand what their customers are looking for and how to position themselves to get those customers to pay attention.