I help $5m-$50m brands build & optimise their ecommerce environment to deliver an extraordinary customer experience.Project Rescue · Shopify Plus Re-platforming · CRO · Retention · Fulfilment & Operations · Strategy & Positioning- Startup to exit -Starting & scaling a global D2C fashion brand over the last 10 years, my partner and I successfully exited in February 2022. Since then I've re-platformed an iconic Australian beach fashion brand, auditing & reshuffling marketing agencies, rolling out new inventory management and deploying POS to retail stores across Australia. - Today -I'm currently leading the global ecommerce expansion for a bunch of beauty brands and mixing it up with a group of magical DTCs, optimising conversions, managing projects, restructuring operations, advising founders, CMOs and managers… To be honest, I've found that my contribution to a brand's online growth & success simply comes down to a focus on the things that really matter to the business… the numbers, people, platforms, systems… business mechanics.The resulting platform efficiencies and optimised customer journey naturally leads to higher conversion rates & increased profitability. - Yesterday -Before the D2C adventures, I'd trained for 11 years in corporate leadership roles, overseeing large scale projects, operational finance & budgeting, managing external agencies, warehouse logistics & offshore production. These roles introduced me to Lean & Kaizen and have been a big fan of the Agile methodology & continuous improvement ever since. I hold a Masters Degree in Marketing along with a Fine Arts degree. - You & your brand -If you're a $5m-$50m brand looking for the most efficient and future proof methods to increase online revenue & profitability, you now have the opportunity to add an additional two decades of ecommerce & operations experience to your team - without the cost of a full-time employee.If this is something you've been looking for, let's talk.