Thirty years of conducting research gives anyone an enormous understanding of human behaviour. Add to that well over a 1,000 research projects for hundreds of clients across every industry sector from Big Food to Big Pharma.Top this off with more than 50 qualitative methodologies and quantitative capabilities, from traditional face-to-face, online, to several provocative techniques developed exclusively for each project. This means the material and method will always be stimulating and engaging. Outlook Research and Planning also pioneered the effective use of projective techniques (also called enabling techniques) that were used routinely in the consumer sector into the healthcare arena. Wrap all this in palpable passion, with verve, drive and diligence and you have Outlook Research and Planning.