For 20 years we've been at the forefront of life insurance technology online. In 2000 we generated top Google rankings in both Canada and the US. In 2006, we led the industry in non-face to face life insurance sales; working with clients over the internet. And now in 2021 we've taken the leap to 100% online sales, no agent involved.Using our non-face to face experience from 1000's of Canadians, we've created a proprietary AI interface. Canadians can now step through a simple 1-2-3 online process that both educates and recommends the right amount and the right type of life insurance. Then, they can apply online directly without an agent at which point our systems process their application directly into the insurer's administration systems.