OUR VOICEWe respect our customers' knowledge by avoiding the obvious and instead sharing whatthey want and need to know without jargon or condescension. And while the tone of ourcommunications and level of technical detail can change depending on the audience orsituation, our voice stays the same.Our voice builds connections and engages people because we speak to them in theirlanguage. Our voice is warm and welcoming because we're real people talking to other realpeople. We're intentional and friendly, and we keep it conversational.Because we take the time to listen to our customers' questions, we're able to share ourinsights in language that works for them.Even when we share technical details, our voice sounds human—we transform productspecifications into meaningful and understandable information. Our voice is confidentbecause we have the experience and expertise to help our customers reach their goals.Our copy is purposeful, simple, and clear, not over-engineered or cumbersome, to help ourcustomers feel confident in trusting us