The experience you deliver to customers is absolutely critical as a startup. Nothing creates more value — or destroys it — than customer service. Nothing further frustrates an irate caller than being attended to by a person who is not sufficiently proficient in the caller's language. This is the reason we hire the best people in the Industry and train them to be better.We always make sure that your expectations and success metrics are aligned with us. So that you get the best out of the best. Instead of reading word-for-word from a script we use more of a roadmap to steer the conversation in a general direction while relying on our employees to make judgment calls and ask probing questions. When call centers miss calls, take too long to answer them or leave people on long holds, they kill your business. This is the reason we believe in accuracy and keep track of all the calls. We maintain average ring time ( which needs to be less than 20 seconds), average hold time to answer (which needs to be less than 30 seconds) well under the stipulated time frame. When customers call a sales department CSR, they will immediately judge your company by the tone and skill of the rep. This is the reason we take extreme precautions while training our agents. They had to go through multiple tests before going live. We ensure that every one of our employees are capable of transforming a most frustrated customer into a happy one.