Kinfundi is a new type of employee benefit focused on educational savings: Employers help their employees to build value in their accounts so that when the employee or their family needs to pay for tuition fees, Kinfundi pays it from those accounts directly to the educational institutions. Members are parents in working class households that want to plan and provide for the future education of their children. Participation, saving and excelling are incentivised through a number of unique product features and funds are invested for optimal growth while hedging against risk. Kinfundi administers the payment to educational institutions and provides other safeguards and protections to ensure that money is spent on what it is intended for.There are features and benefits to employers and donors, including tax friendliness, BEE spend credits for skills development, and the power of staff morale and retention by offering a benefit that focuses on the whole family of each employee.