Whilst innovation in consumer technology is growing exponentially particularly in categories such as Smart Home, Artificial Intelligence, Femtech, Health & Fitness, Tech for Kids and Wearables, this sector is far from peaking. A lack of insight into the demographic with the true purchasing power (the female consumer), coupled with misdirected focus on the traditional CE sales channels, online giants and a dry, exclusive and often too technical approach to marketing & communications is resulting in a huge amount of untapped revenue for so many consumer tech brands.The female consumer now influences 90% of consumer spend and the consumer technology sector bears no exception to her purchasing power. With technology becoming an ever increasing part of our lives and home, Kinbella is the first technology-focused platform to provide a unique and distinctive approach, mindful and inclusive of the female consumer in particular. When it comes to buying technology products, women are typically less concerned about the technical specs and industry jargon but more interested in how a product might enhance their life, save time and/or solve a problem. Kinbella is therefore curated in a relatable lifestyle slant to truly engage and educate the female consumer in purchasing technology for herself, her kids, her partner, family or friends.