The term "Keraunic Tonic" initially started as the founder's personal artist tag back in 2017. They needed a name that was unique but also encapsulated their interests.That being said, what exactly does "Keraunic Tonic" mean? Keraunic is a word that was made using the Ancient Greek term "keraunos", meaning lightning. The word "Tonic" came in the mix because the founder wanted a name with a rhyming scheme, and the word has connotations with magical and fantastical vibes. In essence, it's a play on the phrase "catching lightning in a bottle".