Kenya Plastics Pact (KPP) is an ambitious and collaborative initiative that brings together businesses, supporters, the government, researchers, NGOs, civil society, informal waste sector players, and other stakeholders across the whole plastics value chain to transform the current linear plastics system into a circular economy for plastics, where plastic never becomes waste or pollution. The pact was established in October 2021 by Sustainable Inclusive Business, with support from WRAP - the UK-based global environmental NGO and the MAVA Foundation. It is the second in Africa after the South African Plastics Pact and the 12th in the world to join the Ellen MacArthur Foundation Global Plastics Pacts Network.The pacts mission is to:1. Eliminate all problematic and unnecessary plastic items.2. Innovate to ensure that the plastics we need are reusable and recyclable3. Circulate all plastic items we use to keep them in the economy and out of the environment.All stakeholders involved sign up to a joint set of targets, ensuring that this collaboration will drive significant change by 2030. KPP targets to:1. Eliminate unnecessary or problematic single-use plastic packaging items through redesign, innovation, and reuse delivery models. 2. 100% of plastic packaging is reusable or recyclable. 3. 40 % of plastic packaging is effectively recycled. 4. 15% average recycled content across all plastic packaging.