KeepUp is a productivity tool that allows to take back the users life from social media, without missing out on the important moments. KeepUp tracks 12 major life events from the top social media sites and puts you in control of who you follow, what events you see and when you get updated. By scraping your friends’ conversations and pulling out the most important events, KeepUp finds events that may not have been self-reported or have otherwise gone unnoticed. Use the app to send a text or comment directly on the post and never miss out on a birthday, anniversary or special event again.