Keen To Win Limited is an e-commerce company based in Kampala, Uganda. The works with disadvantaged women groups in Uganda and other countries in East Africa to alleviate poverty among their members. The women are engaged in making various types of handcrafts which they sell to earn a living. Currently the handcrafts include making paper articles including necklaces, earrings and bracelets, Kenyan kiondos and the fireless cooking stove.Keen To Win Limited is helping to connect the women groups to a wider market through the use of e-commerce. By this means, the women get a much better prices for their handcrafts. The Chief Executive Officer of Keen To Win Limited, Mr. Henry Bwire is the patron of Huruma Za Mama, one of the women groups in Kampala. Literally the name Huruma Za Mama means a Mother's Love (for her children) which has no bounds.