Since 2005, K2 Collective has helped over 100k small to medium-sized businesses set up the necessary infrastructure to predictably scale their GTM teams.Our deep experience with the sales and marketing technology landscape paired with our deep candidate network and a carefully curated list of strategic vendors who operate as point solutions for our clients gives our firm a unique and often unfair advantage in the marketplace. We're able to accelerate the time to value for each engagement we undertake – which quite frankly shocks our clients. While our core focus is supporting early & growth-stage VC funded SaaS companies, because we operate under proven marketing and sales principles, our methods and systems work for literally any type of legitimate business.The goal of the work we do with our clients is to help them install the necessary infrastructure and messaging that allows them to attract, pre-educate, and pre-qualify their ideal target market so as prospects engage with the brand, they'll feel honored to become customers.We believe that marketing done right makes selling easy (and in many cases unnecessary). It also makes for better customers who stick around longer, are more fun to work with, and will anticipate and furiously buy up whatever's being offered. For a free 30-minute consult send an email to: kraig@k2collective.com