Heather's Dirty Good All-Purpose Seasoning creation stemmed from Heather's passion for meat. That's right. Meat. Meat should be cooked...not killed. Seasoned...not doused. Flavor highlighted...not hidden. \\All of Heather's Dirty Good products enhance and highlight flavors of what they are intended to be paired with. Oddly enough...our All-Purpose Seasoning is damn good with everything. Funny.\\We market tested our rub on friends, family and random strangers in alleys. Our rub was consistently found to not suck.\\We encourage you to experiment, take risks and bask in your culinary accomplishments. Found a killer combo we failed to mention on this site? Email it to us. We will perform the R&D and if it's fabulous, we will give you mad props on the website. If it sucks, we will ignore you and block you from ever emailing us again. \\No pressure.