Gutu Tich is an African inspired ready-to-wear brand. Our goal is to be the biggest African inspired fashion-led sports and casual wear brand globally. We understand that the brand ‘Africa' is undervalued, under-represented and not receiving the full appreciation it deserves. This is evident on the global fashion scene.Our goal is change this through the use of fashion. We want the world to know that it's cool to be African.Wherever you are in the world, our brand re-affirms and celebrates the African identity. Therefore our motto is: "To know where your are going, you must first know where you are from".