Guava is an automated financial planner. It helps consumers end financial stress by giving them tactical guidance on their spending and providing them strategies to meet their financial goals (e.g. buying a house). Our algorithms analyze consumers’ historic financial behavior and generates an optimized spending plan based on their financial situation (e.g. debt load) and helps them make better purchasing decisions. Our algorithms were written in conjunction with financial professionals, financial wellness providers and academics from top US universities. Guava’s go-to market strategy is to power employer based financial wellness programs. We have two financial wellness programs starting in Q2 2014. Financial wellness is a hot topic amongst HR professionals -- according to an Aon Hewitt study, 80% of American corporations will add or boost their financial wellness programs this year. Guava offers a scalable, affordable and unbiased alternative to service-oriented wellness programs.