Online digital marketing refers to the use of various digital channels and techniques to promote products, services, or brands through the internet. This includes a wide range of activities such as Search Engine Optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising (PPC), and many others.Digital marketing allows businesses to reach a large and diverse audience, engage with customers on a more personal level, and track and analyze their marketing efforts in real time. By leveraging the power of the internet, businesses can create targeted and customized campaigns that are more effective and cost-efficient than traditional marketing methods.Some key benefits of online digital marketing include the ability to:Reach a global audience: The internet has no boundaries, so businesses can reach customers all over the world.Measure results: Digital marketing allows businesses to track and analyze their marketing efforts, providing valuable insights into what works and what doesn't.Build brand awareness: Online digital marketing helps businesses to build their brand and establish their online presence.Increase conversions: By targeting specific audiences with personalized campaigns, businesses can increase their conversion rates and generate more sales.Overall, online digital marketing has become an essential component of modern business, helping companies to stay competitive in today's digital age.