Goddess Girl Cosmetics is a sole proprietorship business ran by myself, in which young teens and young adults may purchase simple, beautiful cosmetics at a cheap price. My product is appealing because the main product i plan to start off with and sell, is lip gloss. Not only will my lip glosses have various different colors, and scents to choose from, but the cases I plan to sell my lip glosses in will have both a mirror on the backs of them and LED lights in the container, which makes my product one of the most unique in the market. As I previously stated, my product will appeal to not only all young teen/pre-teen girls attempting to look good while dressing casually, but also to adults and young adults looking to complete glamorous make up looks. My advantage over the competition is, since I am young teen with many friends with different preferences, I understand what products will, and will not appeal to my age group. Lip gloss is only the begin, I plan to expand my market in the future to various other health and beauty products.