Luke Glasscock founded Glasscock Financial to help investors navigate financial decisions in life, not only to seek financial wealth but more importantly to discover wealth in their well-being. Luke has a passion for serving his clients by designing strategies that help them pursue financial goals and pass on their wealth and values to future generations. With a focus on providing elevated wealth management, Glasscock Financial takes a holistic wealth management approach that goes beyond retirement planning and supports clients' total financial lives. Luke seeks to understand the distinct investment needs of each client through an established discovery process that helps clients define and prioritize their goals. This allows Luke to create a customized financial plan to set clients on the path toward those goals.Securities offered through Cetera Advisors LLC, a registered broker/dealer, Member FINRA/SIPC. Advisory Services offered through Cetera Investment Advisers LLC, a RIA. Cetera firms are under separate ownership from any other named entity.