Being known as one of the biggest and renowned producers and distributors of assorted types of Rotab, dates and their by-products such as distribution of MOZAFATI ROTAB, Gilda Company has adopted the policy of producing and distributing high quality dates worldwide. This has enabled the company to win the trust of the end users as well as those of health and quality control organizations to such an extent that the products of this company are marketed not only in Iran but also in neighboring countries such as Iraqi Kurdistan, the United Arab Emirates, Russia, and Pakistan. Encouraging innovations and maintaining high quality coupled with close liaison with international consultants in this field has contributed in company's easily obtaining health and food safety certifications such as HACCP and ISO 9001-2000 Perspective:In implementation of the development policy and breaking into the international markets, the company established an agenda where applying state-of-the-art management and efficiency methods such as KAIZEN, European Foundation for Quality Management (EFQM), Customer Relationship Management (CRM), Comprehensive Data Systems, Advanced Distribution Networks and many other up-to-date management techniques were at the top so that the ability of the company in providing better services and marketable products in the future would be increased. ATIEH ARG ABTIN Company has been focusing its efforts on meeting the needs of its customers to an extent which are far beyond the normal scope of their requirements