Geometry Global Intelligence is the strategic consultancy arm of Geometry Global, placing brand conversion at the core of the business. Starting from a unique understanding of the Purchase Decision Journey, we unveil insights and design strategies that optimise efficiency and effectiveness in an increasingly fragmented media and channel landscape.It's a fact: more than half of all purchase decisions are made while shopping, regardless of category. This means that every other purchase offers an opportunity to gain a new consumer – or, indeed, to lose an existing one.Understanding the journey that people follow, from the moment a need arises until the time it is fulfilled, is no longer just nice-to-have. Journey marketing has become a key strategic instrument in informing marketing decisions that maximise conversion by finding precisely the right combination of where, when and how.