Generational Capital is a private investment firm dedicated to investing in remarkable entrepreneurs who have created enduring businesses within the Canadian lower mid-market.We offer these entrepreneurs a pathway to realize fair value for their businesses and to transition gradually, while also providing strategic insights and tactical resources to support the next phase of growth.Led by seasoned entrepreneurs and private equity professionals, we prioritize people, adopt a hands-on approach to value creation, and, above all, aim to preserve the legacies of Canadian business owners.Given our firm's commitment to a long-term investment horizon, we recognize the importance of building value and investing in the brand for the succeeding generation, rather than prioritizing the next exit.To learn more about our investment principles, please visit our website.