Founded in 2002 by Birgitte Gad with office in Copenhagen. We are an independent qualitative research company who offers international qualitative research, and consultancy services for brand, product and communication development. We provide insights for our clients at a high specialized qualitative level and have extensive experience with international research co-operation.Qualitative research is about getting to the core and examining things in depth. At Gad's Research & Reflexions we are specialised in qualitative research, without losing sight of the importance of width and without ever compromising the high quality and professionalism that has become our trademark.We use a wide and varying range of approaches and tools in the work we do. We are curious, creative, committed, and full of ideas. We apply our own intuition, reflexions and experience to any research problem.