The GBA is an annual celebration for the Beauty Industry, aimed at fostering excellence, by rewarding and celebrating pioneers, leading professionals, and upcoming talent within the industry, as well as businesses and brands who are contributing to economic growth.The sole objective of the Awards has always been to champion excellence and continuously raise the performance bar by awarding stakeholders who have distinguished themselves, and this has created a healthy competition, shaped conducts, and service delivery as well as raised the image and reputation of the Industry.