Our mission is to design and manufacture luxury menswear that exudes ruthless opulence, while remaining authentic to the culture that inspires us.G. Rich is a design venture born in Los Angeles, re-imagining classic Menswear by combining couture techniques with contemporary technology and attitude. Aesthetically, we are a fusion of sartorial and streetwear, evoking both grit and grandeur. Functionally, we are the hybrid of lux and leisurewear; the perfect equilibrium of comfort and elegance.The initial collection was completely designed and developed by the founder, Gavin Richard Thomson, in his home studio. Each piece is hand-made in Los Angeles from high-quality locally sourced materials.At the heart of this brand, we are a tribute to the city of Los Angeles and the culture that has inspired us, and so many others. In that light, we feel it is our duty to give back a percentage of every sale to the culture and community at large. We have joined the Color of Change foundation in order to help the fight for social justice and promote the advancement of equality.Furthermore, we stand together with like-minded creatives who aim to reduce waste and reject unhealthy working conditions, fighting low wages and unethical practices. We design mindfully with the planet and people as our priority.