As Public Affairs Liaison, I developed and implemented marketing strategies for a new medical practice in North Texas. A location dependent specialty, my objective is to educated potential referring physicians and the public at large about Dr. Eric Schmitt and the services he offers.I also increased his exposure within and around the community, through my involvement with the Frisco Chamber of Commerce as well as other networking opportunities. Branding is everything in today's competitive market place and I strive to assure his practice achieves its share of patients.