IntroductionFrancolin Builders is a small construction company formed from the hearts of Domboshava . The company has successfully operated in most parts of the Safari areas and urban areas in and around ZImbabwe working on both small and large scale construction, repair, and alteration projects focusing on residential contracting . With the business boom that is occuring in our local area and the desire to improve overall profit margins, the company is planning to shift its target market from residential clients to the larger commercial customers to create enough market share to succeed in this highly competitive market.ServicesFrancolin builders offers comprehensive services designed allow the company to do whatever it takes to finish a project. Some of these services include; design work, remodeling and alterations, permitting, site preparation, carpentry, cement foundations, painting, granite stone cutting to build the famous Great Zimbabwe building style ,thatching and plumbing and utilities installation. In addition, skills Francolin lacks can be subcontracted. The MarketWe will be concentrating on the customers that will provide us with the greatest margin, in other words those clients desiring thatched and granite building, gazebos, Great Zimbabwe style construction and residential construction. This is the fastest growing segment of commercial clients requiring our services. The other categories that we will serve include the restaurant segment, the special facilities segment, and all other potential commercial clients.