FleuraMetz aims to be the full service partner for florists in Europe and North America. This means being a strong supplier in flowers, plants and sundries. However, that's not all of it: it is also supporting florists optimally with services that will strengthen their market position.Depending on the regional culture, the segment a florist supplies, economic climate and specific purchasing requirements, florists choose their suitable purchasing concept. The most common concepts are Cash & Carry, Sales Trucks and Direct Sales.FleuraMetz offers in its primary markets all relevant purchasing concepts to florists. Due to quick developments in online activities, it more often involves hybrid set ups.For certain regions in the world, FleuraMetz choses for collaborations with local wholesale partners to reach florists (indirectly).To make full use of economies of scale, FleuraMetz wishes to be an integrated (≠ decentralised) organisation. The company wants to be a pioneer in online innovation and marketing and distinguishes itself by a continuous strive for improvement in efficiency.FleuraMetz keeps adapting to a quickly changing environment and has developed into a network, where partner producers and partner florists work side by side for a flourishing future. Successful. Together.