We are a UK based digital finance company. Launched in June 2015, we are a new company, with highly experienced staff with a shared passion for customer service and acting fairly, reasonably and responsibly.Our mission is to be the most respected short-term loan provider, supporting our customers through life's little ups and downs. We will achieve this by Service Excellence, Innovation, Strong Partnerships and taking personal accountability.Why We Are Different?We are delighted to be able to offer a quotation system and variable interest rates.That may sound complicated but it is quite simple. Use our handy sliders to choose how much you want to borrow and over how long, then complete the quick quotation form (it shouldn't take more than 5 minutes) and we will be able to tell you how likely you are to be approved for a loan with us, without leaving a mark on your credit report.We will be able to tell you which interest rate you are eligible for before you choose to apply. Unlike other lenders we are able to offer tailored quotations based on your individual circumstances and credit history. We offer rates from 0.4% to 0.8% per day – up to 50% lower than the cap introduced by the FCA.In most cases, this process takes around 15 minutes from start to finish. In some cases your application may be referred to an underwriter for review. If you have been approved, you will receive all your documents via email and will normally receive your funds the same day.Pogo Loans is the trading name of Fire Capital Limited and we are based at: Suite 2B - 2C, Oriel Chambers, Covent Garden in Liverpool. We are authorised and regulated by the Financial Conduct Authority. Firm Reference Number 674380.