Fenix Outdoor International AG, formerly known as Nidron Holding AG, is a Switzerland-based company engaged in the apparel & accessories industry. The Company focuses on the development, production and sale of equipment and apparel for outdoor activities. It is structured through two operating segments: Brands, including development and marketing of its own brands Fjaellraeven, Tierra, Primus, Hanwag, and Brunton; and Retail, comprising outdoor retail activities through the acquired companies Naturkompaniet and Partioaitta. It also operates via Frilufts Retail Europe AB, its wholly owned subsidiary. Furthermore the Company's business areas Brands and Retail are supported by an administrative unit entailing accounting, reporting and logistics activities, among others.