Fashion Whistle assists local fashion conscious retail businesses, throughout the US, giving them the ability to target market their products and services, to specific interested women. Using proprietary web technology, social media marketing, Fashion Whistle is able to direct market a retail company's promotions, to specific female consumers, saving boutiques time and money, while significantly reducing information overload to consumers. Consumers identify their preferences on a selection page and store their information, awaiting a match of a promotion, from a local boutique, receiving this service, free of charge. Retail businesses may promote their business up to four times, in a month. Boutiques save significant advertising dollars, while target marketing to interested consumers, while improving their local communities economies.Once a match has been determined, between the consumer's preferences and the boutiques promotions, the consumer receives notification, via email or text, with information of where and when the promotion is being offered. Fashion Whistle additionally promotes and matches women-oriented restaurants, spas and other venues, with its consumers database. It is critical that we support our local communities businesses.Boutiques can additionally promote their businesses by adding banner ads, video and social media, thereby enhancing their presence in their local community.