FanWise is a social reward technology that generates social buzz for brands, builds likes and followers, and most importantly lets brands "control" what's said about them on social media.FanWise was born as a challenge put forth by one of our clients: How do we control what's being said about us on Social Media? The short answer at the time was "you can't". You can run a contest or promotion. You can steer the social conversation. But you can't control the message. Now FanWise enables a brand to control what's being said by crafting their perfect social media status updates. Those updates are then loaded to the FanWise network. The network incentivizes users with a tangible reward when they post that exact update to their friends and followers.