Flora is building the first direct-to-consumer fertility benefits product on the market, to make fertility coverage accessible to all.One in six people will need some form of fertility assistance - and over 60% of individuals have no coverage at all. With high treatment costs, the vast majority will forgo treatment or pay with high-interest loans and credit cards. Flora's affordable fertility insurance plans help to alleviate that financial burden. Our community, tools, and product partners provide added value.Join us in reimagining how women and families across North America will be able to access and afford fertility and reproductive health care, now and into the future!