CONNEXUS brings together solution vendors, enabling service providers to dramatically increase their relevance in the OTT video value chain, and strategically partner with content aggregators and advertisers through:Open interoperability between network traffic management, content delivery, and advertising systemsReliable high-quality, end-to-end video service deliverySustainable monetization platform for personalized, on-demand content delivery for multi-screen consumptionThe OTT video value chain is broken. The ecosystem of service providers, content providers, aggregators and advertisers need to work together to deliver an end-to-end quality of experience consumers are willing to pay for. Revenue sharing must be sustainable and fairly allocated, otherwise the market will be hindered by lack of capacity to deliver an acceptable quality of experience.CONNEXUS seeks to address this issue by bringing together vendors committed to an open architecture for video service delivery that includes: innovative and scalable measurement of video quality, open interoperability between all facets of video traffic management including traffic analytics, service assurance, network test and measurement, OSS/BSS management, CDNs and Ad Servers. Reliable, high-quality video traffic management is the first step to QoE-differentiated subscription services which sets the stage for content monetization and, ultimately, ad revenue.