Clarity was formed to address the root problems our customers encounter when trying to make impactful daily business decisions. These problems have been routinely ignored in previous efforts to deliver software solutions to industry participants. As a result, the current state of business is an emotionally, physically and financially challenging reality. Clarity's purpose is to identify the root impediments that exist for business people to make more profitable decisions with far greater ease and on more rapid time frames. In order to do this a wave of innovation must be undertaken that goes beyond software as a service. A convergence of technologies can come together today to enable business outcomes previously only imagined and hoped for. Clarity aims to deliver the business network - a combination of computing and physical technologies - that deliver insights never before possible and because these insights are enabled on the back of a network that reduces the burden on already strained business resources, the business manager has a newfound ability to act and make more profitable decisions. Clarity is a thoughtfully capitalized effort to bring valuable change to our customers lives.